Thursday, 19 June 2008

Palm Centro at AT&T Joins On to Sponsor mtvU Best Music on Campus 'Battle of the Bands'

College Students Tap Acts from NC State, Portland State & Georgia Perimeter
to Perform alongside Wyclef Jean and Other College Favorites at mtvU Campus
Invasion 08 Music Festivals
Voting Kicks Off to Pick $10,000 Grand Prize Winner

NEW YORK, April 7, 2008 -- mtvU, MTV's 24-hour college
network, today announced that Palm(R) Centro(TM) at AT&T has joined on to
sponsor the network's Best Music on Campus "battle of the bands"
competition, as well as mtvU "Campus Invasion Music Festival '08." mtvU
also announced today that college students have selected Inflowential (NC
State), The Lives of Famous Men (Portland State University) and We Are Only
Fiction (Georgia Perimeter College) as the three finalists in the newly
minted "mtvU and Palm(R) Centro(TM) at AT&T Battle of the Bands"
competition. Driven by student support on mtvU's BestMusiconCampus.com,
these three acts have already won the opportunity to share the stage with
Wyclef Jean, The Bravery, Flo Rida, Cobra Starship and the other rapidly
rising stars on this year's "Campus Invasion" bill. Inflowential, The Lives
of Famous Men and We Are Only Fiction will now compete for the chance to be
crowned the grand prize winner, collecting $10,000 in cash, free Palm
Centro smartphones, service contracts from AT&T and a chance to host mtvU's
"Dean's List," the definitive top ten weekly college music countdown.

Several weeks ago, mtvU extended an invitation to unsigned college
bands and artists nationwide, offering the opportunity for the best to be
featured at this year's "Campus Invasion" festivals -- full days of live
music and free giveaways in top college towns Boston, MA, College Park, MD
and Philadelphia, PA. Hundreds registered, 25 were selected to battle it
out, and after rounds of student voting, the top three have been chosen.
College students nationwide are now encouraged to vote their top choice all
the way to the Palm Centro and AT&T-sponsored grand prize.

mtvU's "Campus Invasion '08" music festivals will feature
Grammy-winning superstar Wyclef Jean as headliner and take place during the
first weekend of May at the University of Maryland, the University of
Massachusetts Boston and at Penn's Landing in Philadelphia. Each event will
also showcase show-stopping live performances from emerging acts on the
college music scene, including The Bravery, Flo Rida, Cobra Starship,
Simple Plan, The Red Jumpsuit Apparatus, Lloyd, The Spill Canvas and All
Time Low. For tickets and more info on the specific bill for each date,
please visit campusinvasion.mtvU.com. Those who can't make it to one of the
all day music festivals can catch exclusive live performances,
behind-the-scenes interviews and more on mtvU and http://www.mtvU.com beginning
May 12th. mtvU's "Campus Invasion Music Festival '08" is also sponsored by
Burger King; Live Nation is the promoter.

About the Palm Centro Smartphone

Palm has sold more than one million Centro smartphones since its
introduction last fall, demonstrating the product's mass appeal to
customers ready to get all the power of a smartphone at the price of a
traditional mobile phone -- just $99 (after rebate and service plan). With
voice, text, email, web, contact and calendar capabilities, a color touch
screen and full keyboard, Centro brings Palm simplicity and organisation to
users who want to stay connected with friends, family and co-workers -- all
in one small, fun compact phone. More information about the Palm Centro
smartphone is available at http://www.palm.com/centro.

About mtvU

Broadcast to more than 750 college campuses and via top cable
distributors in 700 college communities nationwide, mtvU reaches upwards of
9 million U.S. college students -- making it the largest, most
comprehensive television network just for college students. Twenty-four
hours a day, seven days a week, mtvU can be seen in the dining areas,
fitness centers, student lounges and dorm rooms of campuses throughout the
U.S., as well as on cable systems from Charter Communications, Verizon FiOS
TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is
dedicated to every aspect of college life, reaching students everywhere
they are: on-air, online and on campus. mtvU programs music videos from
emerging artists that can't be seen anywhere else, news, student life
features and initiatives that give college students the tools to advance
positive social change. mtvU is always on campus, with more than 500 events
per year, including exclusive concerts, giveaways, shooting mtvU series and
more. For more information about mtvU, and a complete programming schedule,
visit http://www.mtvU.com.

mtvU also owns and operates the College Media Network, the largest
interactive network of online college newspapers in the US, and
RateMyProfessors.com, the Internet's largest listing of collegiate
professor ratings. The College Media Network comprises 550 campus
publications that serve institutions including Brown University, the
University of Illinois, the University of Southern California, the
University of Texas at Austin and Duke University, with a combined
enrollment of over 5.5 million students, reaching an average of 5 million
unique users each month. RateMyProfessors.com reaches approximately 2.9
million college students each month, via the site's more than 6.6 million
student-generated ratings of over 1,000,000 college professors.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.

Palm and Centro are among the trademarks or registered trademarks owned
by or licensed to Palm, Inc.




See Also